Social Media Marketing (SMM)

What is Social Media Marketing (SMM)?

Social Media Marketing (SMM) is a digital marketing strategy that uses social media platforms to reach out to and engage target audiences to promote a brand, product, or service. It entails creating and sharing content on social media networks, interacting with followers, and running paid advertising campaigns to achieve marketing goals.

Contents of Social Media Marketing are:

  • Content Creation and Sharing: Producing and disseminating relevant, valuable, and engaging content such as posts, images, videos, articles, and infographics across various social media platforms.
  • Community Engagement: Social media marketing allows businesses to engage directly with their audience, respond to inquiries, provide customer support, and foster a sense of community around the brand.
  • Audience Targeting: Paid social media advertising enables businesses to reach a larger audience, boost brand visibility, drive website traffic, and generate leads or sales.
  • Analytics and Measurement: Monitoring and analyzing key metrics and performance indicators such as engagement, reach, impressions, click-through rates, conversions, and return on investment (ROI). These analytics provide valuable insights into the effectiveness of marketing efforts and can be used to optimize future campaigns.
  • Influencer Marketing: Collaborating with influencers or individuals with a significant following on social media helps increase brand credibility, reach new audiences, and drive engagement and conversions.

What is the difference between SEM and SMM?

Platform FocusSearch engine marketing (SEM) focuses primarily on search engines such as Google, Bing, and Yahoo. Paid search advertising is the process of placing ads in search engine results pages (SERPs).SMM refers to social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and others. It entails creating and sharing content, as well as running advertisements on these social media platforms to engage users.
Nature of advertisementsAds are usually text-based and appear at the top or bottom of search engine results pages. These advertisements are triggered by specific keywords or search queries and are frequently displayed to users who are actively looking for relevant information.SMM ads come in a variety of formats, including text, images, videos, carousels, stories, and more. These ads appear in users’ social media feeds or as sponsored content and are tailored to demographics, interests, behaviors, and other factors.
Intent of usersUsers who interact with SEM ads typically have high commercial intent because they are actively looking for products or services related to their query. SEM ads aim to capture users’ attention during their search and direct them to relevant websites or landing pages.Users who interact with SMM content may have various intentions, such as socializing, entertainment, information discovery, or inspiration. SMM ads are designed to attract and engage users within their social media environment, ultimately increasing awareness, engagement, and conversions over time.
Targeting OptionsSEM provides targeting options such as keywords, location, device, language, and audience demographics to reach users who are looking for specific terms or phrases.SMM provides advanced targeting options based on demographics, interests, behaviors, connections, and custom audiences derived from user data on social media platforms.
Engagement and interactionSEM is primarily concerned with driving clicks and conversions via search engine ads, with few opportunities for direct engagement or interaction with users after the first click.SMM focuses on developing relationships, increasing engagement, and facilitating two-way communication with users via social media platforms. SMM ads can prompt users to interact with content by liking, commenting, sharing, messaging, and other means.

There are 7 ways to get high number of potential followers:

  • Engage your target audience with a niche and find facts which are unknown to them. For example, if your channel is of Beauty Tips,research about home remedies and create reels and posts once a week.
  • Keep your bio short and professional. Add the other Social Media Links in bio for more cross channel followers.
  • Set up a time for posting. If you are posting twice a week then keep it same on single App. You can make reels and posts on other apps on alternate days to monitor the most hype day and time of your videos.
  • Come live at least twice a month. This keeps your audience more engaged and talking with them on call makes them more engaged with you even if you have less followers.
  • Follow the trend in an indirect way. Usually some Influencers/ users follow a single trend which makes their followers boring. Explore the other aspects of that trend and make reels. It will help in making more interesting followers.
  • Keep the help of Facebook Ads for more engaging audience. Ads reaches out the potential audience which organically is bit difficult to achieve.
  • Regularly monitor your analytics within a month and check for the most engaged content and most least engaged content and try to make connection between them for a future reel/post. It will help in refreshing your least engaged content to get views.